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Strong ideas need a clear direction.

Technology should support your decisions, not complicate them.
With more than 30 years of experience across leadership, strategy, business management and development in Utilities, Business and Healthcare, know what it means to carry real responsibility and make decisions that matter.




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Powerhouse exceeded my expectations, 100 total clients in 12 months of time
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.
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5 Signs You're Ready to Reclaim Your Wild Self (and Rock Your Coaching Business)
So, you've dipped your toes into the coaching world, and now you're feeling that primal urge to break free from the "how-to" guides and cookie-cutter business plans. Sound familiar? If you're nodding along, it might be time to unleash your wild wisdom and let it supercharge your budding business. Let's dive into five tell-tale signs that you're ready to reclaim your wild self and become the powerhouse coach you're meant to be.
1. You're Craving Authentic Marketing
Remember when Don Miguel Ruiz said, "Be impeccable with your word. Speak with integrity. Say only what you mean"? If you're tired of crafting social media posts that feel more "influencer" than "you," it's a sign. You're ready to ditch the corporate-speak and infuse your marketing with your true voice.
When you're ready to reclaim your wild self, you'll feel an irresistible pull towards authenticity in your business communications. You'll want to align your brand message, content, and client interactions with your core values. It's not just about being honest with your audience – it's about building a business that truly reflects who you are.
Checklist for Authentic Marketing:
Does my content reflect my true personality and values?
Am I sharing stories and insights that genuinely resonate with me?
Do I feel energized and excited when creating marketing materials?
Are my client interactions authentic and true to who I am?
2. You're Questioning Your Business Model
"Is this really the way I want to serve my clients?" "Does this pricing structure align with my values?" If these questions are popping up more frequently, congratulations! You're awakening to your wild wisdom. As Clarissa Pinkola Estés writes in "Women Who Run With the Wolves," "The most important thing is to hold on, hold out, for your creative life, for your solitude, for your time to be and do, for your very life."
This questioning phase is crucial for your business development. It's your inner wild woman challenging the status quo, pushing you to create a business model that serves both you and your clients authentically. Embrace it! It's a sign you're ready to build a more resilient business mindset and chart your own course in the coaching industry.
Checklist for Questioning Your Business Model:
Does my current business model align with my personal values?
Am I serving my clients in a way that feels genuinely fulfilling?
Does my pricing reflect both my worth and my clients' needs?
Am I open to exploring innovative ways of structuring my business?

3. You're Feeling a Creative Itch in Your Offerings
Is there a spark of creativity that just won't leave you alone? Maybe it's an idea for a unique coaching program, a podcast that breaks the mold, or even a complete pivot in your niche. That's your wild self-trying to break through and innovate!
Rekindling your creative spark is crucial for standing out in the crowded coaching market. As Estés reminds us, "The creative force flows over the terrain of our psyches looking for the natural hollows, the arroyos, the channels that exist in us. We become its tributaries, its basins; we are its pools, ponds, streams, and sanctuaries."
Let that creativity flow into your business offerings. Your wild wisdom might just lead you to create the next big thing in coaching!
Checklist for Creative Offerings:
Am I excited about my current coaching offerings?
Have I brainstormed new, innovative ways to serve my clients?
Am I allowing myself time and space for creative thinking?
Do my offerings reflect my unique approach and personality?
4. You're Drawn to Unconventional Business Practices
Find yourself daydreaming about hosting retreats in the forest instead of another Zoom call? Craving to incorporate elements of nature or intuitive practices into your coaching sessions? That's your wild self calling you to shake up the traditional coaching model.
Nature and unconventional methods have a way of stripping away the unnecessary and reconnecting us with our innate wisdom. If you're feeling this pull, it's a clear sign you're ready to reclaim your wild self and create a unique coaching experience that sets you apart from the crowd.

Checklist for Unconventional Business Practices:
Have I explored non-traditional coaching methods that resonate with me?
Am I open to incorporating elements of nature or intuition into my practice?
Do I feel constrained by "conventional" business wisdom?
Am I willing to try new approaches, even if they seem unconventional?
5. You're Ready to Take Aligned Action in Your Business
Last but not least, you know you're ready to reclaim your wild self when you feel an undeniable urge to take bold action in your business. Not just any action, mind you, but aligned action – steps that resonate deeply with your core values and true vision for your coaching practice.
As Ruiz says, "Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgment, self-abuse, and regret."
Taking aligned action means honoring where you are in each moment of your entrepreneurial journey while consistently moving towards your authentic business goals. It's about building a coaching practice that reflects your wild wisdom, not someone else's blueprint for success.
One powerful aligned action you can take is joining the Wild Wisdom Mastermind*. This immersive experience is designed to help you tap into your innate wisdom, align your business with your true self, and connect with like-minded wild entrepreneurs. It's the perfect playground for unleashing your creativity, challenging conventional business norms, and crafting a coaching practice that's as unique as you are.
Checklist for Aligned Action:
Do my business decisions align with my core values and vision?
Am I taking steps that feel authentic and true to my wild self?
Have I considered joining the Wild Wisdom Mastermind for support and growth?
Am I willing to let go of actions that no longer serve my authentic business vision?
If you're nodding along, feeling seen and a little exposed, congratulations! You're ready to reclaim your wild self and let it transform your coaching business. It's time to break free from the "shoulds" and "musts" that have been holding you back and step into your full, glorious, untamed potential as a coach and entrepreneur.
Ready to dive deeper into this journey and learn how to weave your wild wisdom into every aspect of your business? I've got just the thing for you.
Download our free guide at excellencebydesign.us/gettheguide and take the first step towards unleashing your wild wisdom in your coaching practice. Your authentic, powerful entrepreneur self is waiting – are you ready to answer the call and create a business that's as unique and wild as you are?
*Registration opens Sept. 13 - 20, 2024

"I've said I spent $5,000 in one-to-one coaching to get what I have and what we have with EssieLite™, at our fingertips inside the Creative Tech Concierge at our fingertips, and it's so easy to use. Thank Gosh, look at all the stuff it gives me."


"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

Creative Tech Concierge™ Inner Circle is a membership for high-capacity women building their business or next chapter. It's a space with Leadership Lab trainings, Inner Circle community, and EssieLite clarity tool—helping you think clearly, make sound decisions, and move forward with support instead of carrying everything alone.
Creative Tech Concierge is grounded in the values that shape my work through EBD Collective: faith, integrity, growth, trust, creativity and innovation, and courage.
It is also guided by Wügü, a leadership ethic rooted in stewardship, responsibility, discernment, boundaries, and long-view decision making. That means we focus on what is true, what is responsible, and what will support real growth over time.
Creative Tech Concierge™ is for experienced, high-capacity women with leadership backgrounds (corporate, education, healthcare, utilities) who are done carrying every business decision alone and want a smarter way to build their next chapter. It's for women who know they're capable but need clearer thinking, leadership support that matches their level, a community of peers who understand responsibility, and practical tools to turn scattered ideas into focused direction before investing more time, money, or energy.
Not in the traditional sense. Creative Tech Concierge™ is a strategic advisory space for women who need more than motivation or generic advice. The work brings together strategy, leadership insight, decision support, and practical tools to help you build with clarity.
The work inside CTC Inner Circle typically falls into four areas: leadership clarity, business strategy, strategic technology, and decision support. Depending on your season, that may include clarifying direction, shaping your offer, thinking through major decisions, refining your client path, or using tools like EssieLite™ to support forward movement.
Creative Tech Concierge is a good fit if you're an experienced, high-capacity woman with a leadership background (corporate, education, healthcare) who's tired of carrying every business decision alone and ready for clearer thinking, peer-level support, a community that gets responsibility, and practical tools like EssieLite to turn scattered ideas into focused direction before investing more time or money—if you answered yes to wanting any of that, it's for you; if you're still guessing about your business or seeking generic motivation, it isn't.
Creative Tech Concierge is available as a monthly ($79/month) or annual ($597/year) membership—choose the level of commitment that best supports the season you’re in, with monthly for flexibility as you test the waters or annual for deeper savings and sustained momentum in building your next chapter.
To get started with Creative Tech Concierge, complete the simple application. Once approved, you'll unlock full access to the membership—tools, peer support, and resources—to hit the ground running in clarifying your direction and building momentum.
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