

Business ownership is a different kind of leadership challenge.

Strong ideas need a clear direction.

Technology should support your decisions, not complicate them.
With more than 30 years of experience across leadership, strategy, business management and development in Utilities, Business and Healthcare, know what it means to carry real responsibility and make decisions that matter.




Client success stories
Powerhouse exceeded my expectations, 100 total clients in 12 months of time
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.
Roney Diego, USA

John Doe
Owner/Head Coach

John Doe
Coach
People working

Jane Doe
Coach

Jane Doe
Coach

Jane Doe
Owner/Head Coach

Jane Doe
Coach
It was 9:47 PM when I finally saw myself - really saw myself - reflected in my dark computer screen. Another "just one more email" evening slipping into night. My coffee had gone cold hours ago, I forgot to eat and somewhere in my house, life was happening without me.
Sound familiar?
Maybe you've been here too - stealing moments from your personal life, promising yourself that next week will be different. That once you hit that revenue goal, land that client, or finish that launch, you'll finally have time to breathe. To live. To be present.
I used to wear my constant connectivity like a badge of honor. "Always available" was my personal brand. My laptop was my plus-one at family events. My phone? A permanent dinner guest. And those quiet moments when life invites us to simply be present? They got lost in the shuffle of "just one more thing."
They start as whispers:
The unused yoga mat collecting dust in the corner

Another canceled lunch with a friend who "understands you're busy"
That journal entry from six months ago promising "things will be different"
The clothes on top of the chaise that you will "get to when I have time."
Then they get louder:
The realization your best friend went through a crisis, and you're just hearing about it
Finding yourself scheduling basic medical check-ups months out because "things will slow down by then"
That moment when you can't remember the last time you felt truly rested
Until finally, there's the one you can't ignore.
Mine came through my teenager's casual comment to her older brother: "Don't bother asking Mom - she's always in a meeting." Seven words that felt like a punch to the gut.
But here's what I've learned about wake-up calls: they're actually love letters from our future selves.
After my wake-up call, I spent a week in denial. "I'm building something important," I told myself. "This is what success requires." But success at what cost?
I started asking myself questions I'd been avoiding:
Will I remember this "urgent" email in five years?
What moments am I missing while building this "perfect" business?
Who am I becoming in the pursuit of success on the job?
What would it look like to be successful AND present?
So here it is - your permission slip to do business differently:
You don't have to be always available to be successful
You don't have to sacrifice your well-being for your bottom line
You don't have to miss the moments that matter to make the money that matters
You don't have to choose between building a business and having a life
Here's the irony that changed everything for me: When I finally started honoring my wake-up call - setting boundaries, being present, taking real breaks - my life and business didn't suffer. It thrived.
Turns out, well-rested entrepreneurs make better decisions. Present business owners build stronger relationships. And boundaries? They actually make you more valuable, not less.
Your wake-up call might look different from mine. It might be louder or softer, more dramatic or more subtle. But I'm willing to bet it's there, trying to get your attention.
The question isn't whether you need to make changes. The question is: Are you ready to answer the call?
Because here's the truth: The most successful business in the world means nothing if we're too burned out to enjoy it, too busy to love it, or too exhausted to lead it.
This is where most business articles would give you a quick list of solutions. But real change - lasting change - requires more than a few productivity hacks or time management tips. It requires a complete reimagining of what success looks like.
In Part 2 of this series, I'll share the exact systems, strategies, and solutions that helped me transform my business from an all-consuming force into a tool that serves my life. But for now, I invite you to sit with these questions:
What is your wake-up call trying to tell you?
What would your business look like if it worked with your life instead of against it?
What's one small step you could take today toward being more present?
Remember: Your wake-up call isn't the end of your story. It's the beginning of a better one.
Ready to write your next chapter? Join me for Part 2, where we'll explore the practical steps to building a business that serves your life, not consumes it.
P.S. Your wake-up call is waiting. The question is: Are you ready to answer?

"I've said I spent $5,000 in one-to-one coaching to get what I have and what we have with EssieLite™, at our fingertips inside the Creative Tech Concierge at our fingertips, and it's so easy to use. Thank Gosh, look at all the stuff it gives me."


"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

Creative Tech Concierge™ Inner Circle is a membership for high-capacity women building their business or next chapter. It's a space with Leadership Lab trainings, Inner Circle community, and EssieLite clarity tool—helping you think clearly, make sound decisions, and move forward with support instead of carrying everything alone.
Creative Tech Concierge is grounded in the values that shape my work through EBD Collective: faith, integrity, growth, trust, creativity and innovation, and courage.
It is also guided by Wügü, a leadership ethic rooted in stewardship, responsibility, discernment, boundaries, and long-view decision making. That means we focus on what is true, what is responsible, and what will support real growth over time.
Creative Tech Concierge™ is for experienced, high-capacity women with leadership backgrounds (corporate, education, healthcare, utilities) who are done carrying every business decision alone and want a smarter way to build their next chapter. It's for women who know they're capable but need clearer thinking, leadership support that matches their level, a community of peers who understand responsibility, and practical tools to turn scattered ideas into focused direction before investing more time, money, or energy.
Not in the traditional sense. Creative Tech Concierge™ is a strategic advisory space for women who need more than motivation or generic advice. The work brings together strategy, leadership insight, decision support, and practical tools to help you build with clarity.
The work inside CTC Inner Circle typically falls into four areas: leadership clarity, business strategy, strategic technology, and decision support. Depending on your season, that may include clarifying direction, shaping your offer, thinking through major decisions, refining your client path, or using tools like EssieLite™ to support forward movement.
Creative Tech Concierge is a good fit if you're an experienced, high-capacity woman with a leadership background (corporate, education, healthcare) who's tired of carrying every business decision alone and ready for clearer thinking, peer-level support, a community that gets responsibility, and practical tools like EssieLite to turn scattered ideas into focused direction before investing more time or money—if you answered yes to wanting any of that, it's for you; if you're still guessing about your business or seeking generic motivation, it isn't.
Creative Tech Concierge is available as a monthly ($79/month) or annual ($597/year) membership—choose the level of commitment that best supports the season you’re in, with monthly for flexibility as you test the waters or annual for deeper savings and sustained momentum in building your next chapter.
To get started with Creative Tech Concierge, complete the simple application. Once approved, you'll unlock full access to the membership—tools, peer support, and resources—to hit the ground running in clarifying your direction and building momentum.
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