Think clearly.

Lead well.

Build with support.

A monthly membership for experienced women who want leadership support, accountability, and a space that helps them build without carrying everything alone.

You do not need more random advice.
You need a place that helps you make better decisions, stay grounded, and move forward with more confidence.

The Creative Tech Concierge™ is for experienced women who want clarity, support, and a smarter way to move forward.

You have strong ideas, but you want help choosing the right direction before you commit more time or money.

You are tired of carrying every decision by yourself and want trusted support as you move forward.

You are navigating a life or business transition and want to build something that actually fits your vision.

You want clarity on your offer, your message, and your next steps before you hire out the technology build.

Leadership

Clarity

Business

Strategy

Simple Systems

& Technology Structure

Decision Partnership

Monthly leadership trainings and workshops that give you space to think more clearly about how you lead, how you make decisions, and how your growth shapes the business you are building.

Get clear on what you are building, who it is for, and the value it brings. Rather than chasing ideas or trends, you focus on one direction and create a strategy that supports steady, sustainable growth.

The right systems remove friction from your work. This includes simple technology, practical workflows, and back office structure so your business runs smoothly without becoming overly complex.

A community of like-minded leaders provides a values-based sounding board for the questions, crossroads, and strategic choices that come with building something meaningful that fits your life.

Why Capable Women Stay Stuck Longer Than They Should

You know how the most capable women always end up carrying everything?

I see it all the time.

You've spent years solving problems for everyone else. Leading teams. Making it work. But when it comes to your own business, it feels like starting over.

Creative Tech Concierge is where we slow down just long enough to get clear.

Not rushed. Not reactive.

Clear.

Then we build the structure around your business, your offer, your capacity — so those decisions actually work in real life.

Clear Leadership. Smart Strategy. Real Structure.

Where capable women turn big decisions into a focused path forward.

Leadership Development

Business ownership is a different kind of leadership challenge.

We help you navigate that transition with clarity so your next chapter reflects who you are now.

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Focused

Business Strategy

Strong ideas need a clear direction.

We work through the strategic decisions that shape your business, your offers, and build sustainability into your operations..

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Strategic

Technology

Technology should support your decisions, not complicate them.

We integrate practical tools and intelligent systems to help you clarify direction, organize your thinking, and move forward with confidence

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Meet Coach Dezi

With more than 30 years of experience across leadership, strategy, business management and development in Utilities, Business and Healthcare, know what it means to carry real responsibility and make decisions that matter.

Through Creative Tech Concierge, I help experienced women bring that same level of clarity into what they’re building next, with smart strategy, the right tools, and support that helps them move forward with confidence.

Certified Maxwell Leadership Coach, Speaker & Trainer. DISC Behavioral Consultant. Six Sigma Green Belt. Certified Growth Leader offering CEUs for professionals in 77 different industries.

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Client success stories

Powerhouse exceeded my expectations, 100 total clients in 12 months of time

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.

Roney Diego, USA

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Creative Tech Conciege™

A private community for professional women and entrepreneurs building their next leadership or business chapter.

Through clear strategy, practical tools, and real support, we help you make sound decisions, create structure that fits, and move forward with confidence.

Follow me @desireefostercollins

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"In Five Years, I've Never Heard You Laugh."

April 12, 20267 min read

It was a regular meeting. Nothing special about the day.

I was sitting off to the side, caught up in conversation with my colleague, Reggie. If you knew Reggie, he always had a story and this time was no different. He said something funny. And I laughed. Not the kind of laugh you edit before it comes out. A real one. The kind that starts somewhere in your belly and does not ask permission.

I did not think anything of it.

But one of my staff members looked up from across the room. Puzzled. Like she had heard something she could not quite place.

She said, "Desiree. In the five years I have worked for you, I have never heard you laugh out loud."

I looked at her. She was not being unkind. She was genuinely confused.

And I did not know what to say.

I smiled. Moved on. Kept the meeting going the way I always did.

But something in me did not move on. Something sat down in that moment and started asking questions I was not ready for.

Clarissa Pinkola Estes wrote:

"We are all of us the walking wounded, dragging our histories behind us like chains."

I read that and did not flinch. Because I know what it means to carry something into every room you enter and never set it down.

white theatre mask on silk material

For years, I operated under two identities. There was Desiree.

Professional. Strategic. Authoritative. Accomplished. Desiree was the one who showed up to the meeting, led the room, and kept everything running. Nobody got close to Desiree. That was by design.

And then there was Dezi.

The one my friends and family know. The whole version. The one who laughs loud and means it. The one who can't finish telling a good joke because she is laughing hard before she can get it out. 

I told myself this was just professionalism. That keeping those two worlds separate was smart. Strategic, even.

But when I finally slowed down enough to look at it honestly, I realized what I had actually built was a split. And splits do not come from strategy. They come from fear.

And I want to be honest about something.

It was not just me.

The environment had its own demands. Business is about productivity and profit. I understood that. I still do. There is nothing wrong with that at its core.

But business is made up of people. Real people who wake up every morning carrying real things and then walk into a building and are expected to leave all of it at the door.

I was taught that directly. Leave your personal at home. Bring your professional to work.

As if I could separate me from me.

I believed it. Adjusted myself around it. Built Desiree to meet it.

And underneath all of that was something nobody in those rooms was saying out loud. That at the core of every business decision, every team, every boardroom, every strategy meeting, there are human beings who want to be seen. Known. Cared for. Who want to belong.

And when belonging feels threatened, we adjust. We shrink. We perform. We build a character who can survive the room.

Sometimes without even realizing we did it.

dark living room with blue couch

Hafiz wrote that "fear is the cheapest room in the house. I would like to see you living in better conditions."

I read that this weekend. It has not left me.

It found me right after a coaching session I chose to sit in last Thursday. In discomfort I did not run from. And it felt less like wisdom from a poet and more like my future self speaking directly to my past self.

The one who had been living in that cheap room for years and calling it professionalism.

I did not trust myself enough to be whole in professional spaces. So I created a character I could manage. Someone polished enough to belong. Someone controlled enough to stay safe.

Mary Catherine Bateson wrote that we are not what we know, but what we are willing to learn. I had knowledge. Credentials. Experience. A track record. What I was not willing to learn, for a long time, was whether I could be trusted as my full self. Not just the version of me that performed well under pressure.

That is what the split was really about.

Fear does not always show up loud. Sometimes it shows up as a second identity you wear to meetings. Sometimes it shows up as a laugh you have been swallowing for five years without realizing it.

When fear overrides reason long enough, you stop questioning the character you built. You just keep performing her.

The work of coming back to yourself is not dramatic. It is quiet and a little uncomfortable. It is catching the moment where you would have code-switched and choosing not to. It is letting the laugh come out. It is deciding that integrity means the same person shows up everywhere. Not just in the rooms where you feel safe enough to be her.

diverse women laughing

Research on women in entrepreneurship is beginning to name what many of us have already lived. That the women uniquely positioned to lead right now are the ones who prioritize empathy, collaboration, and long-term impact. The whole person. Not the performance of one.

Which means the version of us they never gave space to is exactly the version this moment needed.

Carl Jung said that "the privilege of a lifetime is to become who you truly are."

Not who you were trained to be. Not the character you built to survive the room. The whole one.

I want to say something that took me a long time to be able to say.

I did not know I was stuck.

That is the part nobody talks about. We speak about growth like it is a decision you make once you see the problem. But what about the years before you could see it? What about the beliefs that were so woven into how you moved that you never thought to question them?

I accepted the old ways of thinking because I did not know there was another way. It was not one moment. It was not one environment. It was compound. Layer after layer after layer of this is just how it is. This is what professional looks like. This is what strong looks like. This is what trustworthy looks like.

And I built my whole identity around it without realizing I was building a cage.

The discomfort I am sitting in right now is not a sign that something is wrong. It is a sign that something is finally right. I am choosing to change. I am choosing to grow. With my eyes open and my hands a little unsteady.

That is what owning it actually looks like.

Not a highlight. Not a breakthrough post. This.

When a woman tells the truth, she creates the possibility of more truth around her. Dezi is not a nickname. She is the decision to be whole on purpose.


diverse mature business women working from home

If you are a woman who has carried real responsibility in someone else's structure and you are ready to build something of your own, I want you to know that clarity is possible without starting over from scratch.

Creative Tech Concierge is the space I built for women like me. Women who are experienced, accomplished, capable, and a little scattered because they have been trying to build something new while still thinking the way the old environment taught them to think.

It is not a program you consume. It is a container where you make one clear decision, build one focused direction, and stop carrying everything alone.

If this blog found you at the right time, that is not an accident.

You can learn more and find your way in at Creative Tech Concierge.

women leaving corporate for entrepreneurshipprofessional women identity and burnoutwomen entrepreneurs building authentic businessesfear and identity in leadershipwomen transitioning to business ownershipwhole self leadershipwomen over 40 entrepreneurshipclarity in business decisions for women
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Desiree Foster-Collins

Coach Dezi aka The #CreativeTechWhisperer is a Business and Technology Strategist, Leadership Advisor, and Executive Coach based in Riverside, California. She is the Founder of EBD Collective and Creative Tech Concierge, helping experienced women entrepreneurs build with clarity, courage, and purpose.

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What Our Members Say

"I've said I spent $5,000 in one-to-one coaching to get what I have and what we have with EssieLite™, at our fingertips inside the Creative Tech Concierge at our fingertips, and it's so easy to use. Thank Gosh, look at all the stuff it gives me."

Cheri O.

"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

Cherise I.

Frequently Asked Questions

What is Creative Tech Concierge (CTC)?

Creative Tech Concierge™ Inner Circle is a membership for high-capacity women building their business or next chapter. It's a space with Leadership Lab trainings, Inner Circle community, and EssieLite clarity tool—helping you think clearly, make sound decisions, and move forward with support instead of carrying everything alone.

What values and principles guide the Creative Tech Concierge™?

Creative Tech Concierge is grounded in the values that shape my work through EBD Collective: faith, integrity, growth, trust, creativity and innovation, and courage.

It is also guided by Wügü, a leadership ethic rooted in stewardship, responsibility, discernment, boundaries, and long-view decision making. That means we focus on what is true, what is responsible, and what will support real growth over time.

Who is Creative Tech Concierge for?

Creative Tech Concierge™ is for experienced, high-capacity women with leadership backgrounds (corporate, education, healthcare, utilities) who are done carrying every business decision alone and want a smarter way to build their next chapter. It's for women who know they're capable but need clearer thinking, leadership support that matches their level, a community of peers who understand responsibility, and practical tools to turn scattered ideas into focused direction before investing more time, money, or energy.

Is this business coaching?

Not in the traditional sense. Creative Tech Concierge™ is a strategic advisory space for women who need more than motivation or generic advice. The work brings together strategy, leadership insight, decision support, and practical tools to help you build with clarity.

What do we work on?

The work inside CTC Inner Circle typically falls into four areas: leadership clarity, business strategy, strategic technology, and decision support. Depending on your season, that may include clarifying direction, shaping your offer, thinking through major decisions, refining your client path, or using tools like EssieLite™ to support forward movement.

How do I know if this is a good fit for me?

Creative Tech Concierge is a good fit if you're an experienced, high-capacity woman with a leadership background (corporate, education, healthcare) who's tired of carrying every business decision alone and ready for clearer thinking, peer-level support, a community that gets responsibility, and practical tools like EssieLite to turn scattered ideas into focused direction before investing more time or money—if you answered yes to wanting any of that, it's for you; if you're still guessing about your business or seeking generic motivation, it isn't.

What is the investment?

Creative Tech Concierge is available as a monthly ($79/month) or annual ($597/year) membership—choose the level of commitment that best supports the season you’re in, with monthly for flexibility as you test the waters or annual for deeper savings and sustained momentum in building your next chapter.

How do I get started?

To get started with Creative Tech Concierge, complete the simple application. Once approved, you'll unlock full access to the membership—tools, peer support, and resources—to hit the ground running in clarifying your direction and building momentum.

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