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Powerhouse exceeded my expectations, 100 total clients in 12 months of time
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.
Roney Diego, USA

John Doe
Owner/Head Coach

John Doe
Coach
People working

Jane Doe
Coach

Jane Doe
Coach

Jane Doe
Owner/Head Coach

Jane Doe
Coach

It was a regular meeting. Nothing special about the day.
I was sitting off to the side, caught up in conversation with my colleague, Reggie. If you knew Reggie, he always had a story and this time was no different. He said something funny. And I laughed. Not the kind of laugh you edit before it comes out. A real one. The kind that starts somewhere in your belly and does not ask permission.
I did not think anything of it.
But one of my staff members looked up from across the room. Puzzled. Like she had heard something she could not quite place.
She said, "Desiree. In the five years I have worked for you, I have never heard you laugh out loud."
I looked at her. She was not being unkind. She was genuinely confused.
And I did not know what to say.
I smiled. Moved on. Kept the meeting going the way I always did.
But something in me did not move on. Something sat down in that moment and started asking questions I was not ready for.
Clarissa Pinkola Estes wrote:
"We are all of us the walking wounded, dragging our histories behind us like chains."
I read that and did not flinch. Because I know what it means to carry something into every room you enter and never set it down.

For years, I operated under two identities. There was Desiree.
Professional. Strategic. Authoritative. Accomplished. Desiree was the one who showed up to the meeting, led the room, and kept everything running. Nobody got close to Desiree. That was by design.
And then there was Dezi.
The one my friends and family know. The whole version. The one who laughs loud and means it. The one who can't finish telling a good joke because she is laughing hard before she can get it out.
I told myself this was just professionalism. That keeping those two worlds separate was smart. Strategic, even.
But when I finally slowed down enough to look at it honestly, I realized what I had actually built was a split. And splits do not come from strategy. They come from fear.
And I want to be honest about something.
It was not just me.
The environment had its own demands. Business is about productivity and profit. I understood that. I still do. There is nothing wrong with that at its core.
But business is made up of people. Real people who wake up every morning carrying real things and then walk into a building and are expected to leave all of it at the door.
I was taught that directly. Leave your personal at home. Bring your professional to work.
As if I could separate me from me.
I believed it. Adjusted myself around it. Built Desiree to meet it.
And underneath all of that was something nobody in those rooms was saying out loud. That at the core of every business decision, every team, every boardroom, every strategy meeting, there are human beings who want to be seen. Known. Cared for. Who want to belong.
And when belonging feels threatened, we adjust. We shrink. We perform. We build a character who can survive the room.
Sometimes without even realizing we did it.

Hafiz wrote that "fear is the cheapest room in the house. I would like to see you living in better conditions."
I read that this weekend. It has not left me.
It found me right after a coaching session I chose to sit in last Thursday. In discomfort I did not run from. And it felt less like wisdom from a poet and more like my future self speaking directly to my past self.
The one who had been living in that cheap room for years and calling it professionalism.
I did not trust myself enough to be whole in professional spaces. So I created a character I could manage. Someone polished enough to belong. Someone controlled enough to stay safe.
Mary Catherine Bateson wrote that we are not what we know, but what we are willing to learn. I had knowledge. Credentials. Experience. A track record. What I was not willing to learn, for a long time, was whether I could be trusted as my full self. Not just the version of me that performed well under pressure.
That is what the split was really about.
Fear does not always show up loud. Sometimes it shows up as a second identity you wear to meetings. Sometimes it shows up as a laugh you have been swallowing for five years without realizing it.
When fear overrides reason long enough, you stop questioning the character you built. You just keep performing her.
The work of coming back to yourself is not dramatic. It is quiet and a little uncomfortable. It is catching the moment where you would have code-switched and choosing not to. It is letting the laugh come out. It is deciding that integrity means the same person shows up everywhere. Not just in the rooms where you feel safe enough to be her.

Research on women in entrepreneurship is beginning to name what many of us have already lived. That the women uniquely positioned to lead right now are the ones who prioritize empathy, collaboration, and long-term impact. The whole person. Not the performance of one.
Which means the version of us they never gave space to is exactly the version this moment needed.
Carl Jung said that "the privilege of a lifetime is to become who you truly are."
Not who you were trained to be. Not the character you built to survive the room. The whole one.
I want to say something that took me a long time to be able to say.
I did not know I was stuck.
That is the part nobody talks about. We speak about growth like it is a decision you make once you see the problem. But what about the years before you could see it? What about the beliefs that were so woven into how you moved that you never thought to question them?
I accepted the old ways of thinking because I did not know there was another way. It was not one moment. It was not one environment. It was compound. Layer after layer after layer of this is just how it is. This is what professional looks like. This is what strong looks like. This is what trustworthy looks like.
And I built my whole identity around it without realizing I was building a cage.
The discomfort I am sitting in right now is not a sign that something is wrong. It is a sign that something is finally right. I am choosing to change. I am choosing to grow. With my eyes open and my hands a little unsteady.
That is what owning it actually looks like.
Not a highlight. Not a breakthrough post. This.
When a woman tells the truth, she creates the possibility of more truth around her. Dezi is not a nickname. She is the decision to be whole on purpose.

If you are a woman who has carried real responsibility in someone else's structure and you are ready to build something of your own, I want you to know that clarity is possible without starting over from scratch.
Creative Tech Concierge is the space I built for women like me. Women who are experienced, accomplished, capable, and a little scattered because they have been trying to build something new while still thinking the way the old environment taught them to think.
It is not a program you consume. It is a container where you make one clear decision, build one focused direction, and stop carrying everything alone.
If this blog found you at the right time, that is not an accident.
You can learn more and find your way in at Creative Tech Concierge.

I've spent $5,000 in one-to-one coaching to get what I have and what we have with EssieLite™, at our fingertips inside the Creative Tech Concierge, and it's so easy to use. Thank God, look at all the stuff it gives me.


"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

It's my monthly membership for experienced women building their business or next chapter. Inside, you get Leadership Lab trainings built on John Maxwell's leadership work and DISC, a community of women who understand what you're carrying, and EssieLite™, a clarity tool you can use anytime between sessions.
Yes. You may see it called the Creative Tech Concierge™ Inner Circle. It's the same membership.
Experienced, high-capacity women with leadership backgrounds in corporate, education, healthcare or utilities who are ready to build something of their own and would rather have support than make every decision alone.
It's coaching with a leadership lens. We work on who you are as a leader now, what you're building and the plan to get there, so your business decisions come from a clear place.
Everything sits under three areas: Identity, Clarity and Strategy. Depending on your season, that could mean figuring out what you actually want next, shaping your offer, working through a big decision, or putting structure around how your business runs.
The Inner Circle is grounded in the values that shape my work through EBD Collective: faith, integrity, growth, trust, creativity and innovation, and courage.
It's also guided by Wügü, a leadership ethic rooted in stewardship, responsibility, discernment, boundaries and long-view decision making. That means we focus on what's true, what's responsible and what will support real growth over time.
If you read the "Sound familiar?" section and found yourself nodding, it's worth a clarity call. It's a good fit if you've got real experience behind you and you're ready to use it for yourself. If you're mostly looking for quick motivation, this probably isn't the right room for you.
The Inner Circle is $79 a month or $597 a year, and your first 30 days are free. Monthly is a good way to get a feel for it, and annual saves you about $350 over the year. Cancel anytime.
15 minutes. That's enough time for me to hear where you are and tell you honestly whether the Inner Circle fits. If we need more time, we'll sort that out on the call.
Fill out the short application. Once I've reviewed it, you'll book your clarity call, and if it's a fit you'll start with 30 days free.
Yes. I bring the Leadership Lab into organizations as a cohort for managers and team leads. See Leadership Training for details.
Bringing me in for your team? See Leadership Training.
Get In Touch
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The Inner Circle is part of the Creative Tech Concierge™ ecosystem created by Desireé Foster-Collins.
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