woman in purple blouse holding her head sitting behind a laptop at desk

The Present Entrepreneur: Building a Business That Serves Your Life

October 26, 20244 min read

PART 1: The Wake-Up Call: Breaking Free from the "Always-On" Trap

It was 9:47 PM when I finally saw myself - really saw myself - reflected in my dark computer screen. Another "just one more email" evening slipping into night. My coffee had gone cold hours ago, I forgot to eat and somewhere in my house, life was happening without me.

Sound familiar?

Maybe you've been here too - stealing moments from your personal life, promising yourself that next week will be different. That once you hit that revenue goal, land that client, or finish that launch, you'll finally have time to breathe. To live. To be present.

I used to wear my constant connectivity like a badge of honor. "Always available" was my personal brand. My laptop was my plus-one at family events. My phone? A permanent dinner guest. And those quiet moments when life invites us to simply be present? They got lost in the shuffle of "just one more thing."

The Wake-Up Calls We Try to Ignore

They start as whispers:

  • The unused yoga mat collecting dust in the corner

    5 signs of burnout reasons
  • Another canceled lunch with a friend who "understands you're busy"

  • That journal entry from six months ago promising "things will be different"

  • The clothes on top of the chaise that you will "get to when I have time."

Then they get louder:

  • The realization your best friend went through a crisis, and you're just hearing about it

  • Finding yourself scheduling basic medical check-ups months out because "things will slow down by then"

  • That moment when you can't remember the last time you felt truly rested

Until finally, there's the one you can't ignore.

Mine came through my teenager's casual comment to her older brother: "Don't bother asking Mom - she's always in a meeting." Seven words that felt like a punch to the gut.

But here's what I've learned about wake-up calls: they're actually love letters from our future selves.

The Beautiful Unraveling

After my wake-up call, I spent a week in denial. "I'm building something important," I told myself. "This is what success requires." But success at what cost?

I started asking myself questions I'd been avoiding:

  • Will I remember this "urgent" email in five years?

  • What moments am I missing while building this "perfect" business?

  • Who am I becoming in the pursuit of success on the job?

  • What would it look like to be successful AND present?

The Permission Slip You've Been Waiting For

two gifts on table with baby flowers as the ribbon

So here it is - your permission slip to do business differently:

  • You don't have to be always available to be successful

  • You don't have to sacrifice your well-being for your bottom line

  • You don't have to miss the moments that matter to make the money that matters

  • You don't have to choose between building a business and having a life

The Plot Twist No One Talks About

Here's the irony that changed everything for me: When I finally started honoring my wake-up call - setting boundaries, being present, taking real breaks - my life and business didn't suffer. It thrived.

Turns out, well-rested entrepreneurs make better decisions. Present business owners build stronger relationships. And boundaries? They actually make you more valuable, not less.

The First Step

woman wearing jeans and tan heels standing awkwardly

Your wake-up call might look different from mine. It might be louder or softer, more dramatic or more subtle. But I'm willing to bet it's there, trying to get your attention.

The question isn't whether you need to make changes. The question is: Are you ready to answer the call?

Because here's the truth: The most successful business in the world means nothing if we're too burned out to enjoy it, too busy to love it, or too exhausted to lead it.

Your Next Chapter

This is where most business articles would give you a quick list of solutions. But real change - lasting change - requires more than a few productivity hacks or time management tips. It requires a complete reimagining of what success looks like.

In Part 2 of this series, I'll share the exact systems, strategies, and solutions that helped me transform my business from an all-consuming force into a tool that serves my life. But for now, I invite you to sit with these questions:

  • What is your wake-up call trying to tell you?

  • What would your business look like if it worked with your life instead of against it?

  • What's one small step you could take today toward being more present?

Remember: Your wake-up call isn't the end of your story. It's the beginning of a better one.

Ready to write your next chapter? Join me for Part 2, where we'll explore the practical steps to building a business that serves your life, not consumes it.

P.S. Your wake-up call is waiting. The question is: Are you ready to answer?

Hi I'm Coach Dezi aka The #CreativeTechWhisperer. I'm a Business Coach & Mentor to women entrepreneurs. I'm a Certified Leadership Development Trainer, Six Sigma Green Belt & Human Behavior Consultant focused on helping women entrepreneurs & small business owners with building people, process & systems for their businesses. I love God, my 2 amazing kids and all things creative, business and tech.

Desiree Foster-Collins

Hi I'm Coach Dezi aka The #CreativeTechWhisperer. I'm a Business Coach & Mentor to women entrepreneurs. I'm a Certified Leadership Development Trainer, Six Sigma Green Belt & Human Behavior Consultant focused on helping women entrepreneurs & small business owners with building people, process & systems for their businesses. I love God, my 2 amazing kids and all things creative, business and tech.

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