You carried everything for everyone else.

Now build something that's finally yours.

I'm Coach Dezi. The Inner Circle is where experienced women get the leadership support, clarity and plan they need for their next chapter, alongside women who get it.

Your first 30 days are free. Cancel anytime.

The Inner Circle is for you if...

You've spent years leading teams and solving problems for other people, and now you want to put that experience into something of your own.

You've got strong ideas and you'd like help picking

the right one before you put more time or money in.

You're in a transition, in your career, your business

or your life, and you want what comes next to fit who you are now.

You're tired of making every big decision by yourself. You want to be in community with others who get it.

Identity

Who You Are Now

Clarity

What You're Building

Strategy

How You'll Get There

Get honest about who you've become and what you actually want.

Monthly Leadership Lab trainings help you see how you lead and make decisions, so your business fits your life and vision.

Get clear on your offer, who it's for and what it's worth.

We pick the idea that moves first and give the rest a place to wait, so you can take action with confidence and clarity.

Plan and build around how your life really runs, with structure and a system behind it.

Plus a room full of professional women leaders who'll support you and keep you moving forward towards your goals.

Sound Familiar?

"I know I can do it. But can I do it?"

You've been the one behind the scenes for years, making it work for everybody else. Somewhere along the way you stopped asking what you actually want. That's where we start, because whatever you build has to fit the woman you are now.

"I have so much to offer."

And that's part of what's stuck. The ideas are written down everywhere, a few got started, and none of them are paying you yet. We pick the one that moves first and give the rest a place to wait.

"I'm way behind on everything."

You're busy, people keep asking you to be part of things, and the money still doesn't match your

experience. We build a plan around how your week really runs, with someone in your corner so you don't run out of steam halfway.

If one of these sounds like you, let's talk.

Meet Coach Dezi

I've spent more than 30 years leading in utilities, business and healthcare, including 20+ years as a supervisor and project manager at the nation's second-largest utility, which serves about 15 million people. I know what it means to carry real responsibility and make decisions that matter.

Through Creative Tech Concierge, I help experienced women like you bring that same level of clarity into what you’re building next, with smart strategy, the right tools, and support that fits your life helps them move forward with clarity and confidence.

Certified Maxwell Leadership Coach, Speaker & Trainer. DISC Behavioral Consultant. Six Sigma Green Belt. Certified Growth Leader with Grow By 1, an IACET Accredited Provider offering eligible continuing education programs .

l Watch Now

Client success stories

Powerhouse exceeded my expectations, 100 total clients in 12 months of time

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.

Roney Diego, USA

Our Classes

working

Image

John Doe

Owner/Head Coach

Image

John Doe

Coach

Monday 09:00-11:00

Wednesday 09:00-11:00

Friday 09:00-11:00

People working

Image

Jane Doe

Coach

Image

Jane Doe

Coach

Monday 15:00-17:00

Wednesday 15:00-17:00

Friday 15:00-17:00

Business

Image

Jane Doe

Owner/Head Coach

Image

Jane Doe

Coach

Tuesday 09:00-11:00

Thursday 09:00-11:00

Saturday 09:00-11:00

The Inner Circle

You've carried everyone else's goals long enough. Your next chapter deserves a strategist and a sisterhood, and the Inner Circle gives you both.

Live training with me every month, honest conversations and women building something that's finally theirs.

Follow me @desireefostercollins

chalkboard background with set goals written in chalk

From Corporate to Clarity: A Simple Guide to Finding Business Focus

October 19, 2024•4 min read

I remember staring at my pristine corporate cubicle wall, surrounded by achievement awards and perfectly organized spreadsheets. Yet something felt off. Like many of you, I had this persistent fog clouding my vision of what could be. Sound familiar?

Let's be real - transitioning from corporate life to entrepreneurship feels like switching from autopilot to manual steering. One minute you're following a clear roadmap, the next you're creating the map yourself.

But here's the good news: that fog? It's temporary.

And I'm here to help you navigate through it.

Finding Your North Star

question marks in different colors next to stickman drawing

Remember Alice in Wonderland? When she meets the Cheshire Cat, she asks which way she should go. The Cat replies, "That depends a good deal on where you want to get to." This perfectly captures the first step in gaining clarity: knowing your destination.

I learned this lesson the hard way. In my early days of business ownership, I said "yes" to every opportunity that came my way. Website design? Sure! Social media management? Why not! Business strategy? Absolutely! I was spreading myself thin and getting nowhere fast.

The corporate world trains us to think differently. In my decade of corporate experience, everything had a process, a framework, and a clear chain of command. But when you step into entrepreneurship, that structure vanishes. According to recent studies, 67% of corporate professionals struggle with decision-making in their first year of business ownership.

The breakthrough came when I finally sat down and asked myself: "What do I actually want to be known for?" This simple question changed everything.

Action Step: Take 15 minutes today to write down your "perfect day" in business. What are you doing? Who are you serving? What problems are you solving?

Be specific. This becomes your North Star.

Simplify to Amplify

Here's a truth bomb: complexity is the enemy of execution. In corporate, we often wear complexity like a badge of honor. But in entrepreneurship, simplicity is your superpower.

white book on white black entitled less

Corporate life might have taught us that complexity equals sophistication. However, in entrepreneurship, simplicity drives success. Research shows businesses with focused offerings generate 47% more revenue than those with diverse, complex structures.

Action Step: List all your current business activities. Now, ruthlessly eliminate anything that doesn't directly contribute to your core mission.

Keep only what moves you toward your North Star.

Create Your Decision Filter

The fog often returns when we face tough choices. Should I take this client? Is this partnership right for me? Do I need this new tool?

Think of a decision filter as your business GPS. It's a set of questions that guide your choices and keep you focused. Here's mine:

Does this align with my expertise?

Will it serve my ideal client?

Does it excite me?

Can I deliver exceptional value?

Will it be profitable?

Action Step: Create your own decision filter with 3-5 questions. Write them down and keep them visible. Use them before saying "yes" to any new opportunity.

The Path Forward

Clarity isn't a destination - it's a practice. Some days will be crystal clear, others might feel a bit hazy. That's normal. What matters is having tools to find your way back to focus.

Remember: You didn't leave corporate life to create another version of the same constraints. You left to build something meaningful, something uniquely yours.

walkway leading to beach

FAQs About Finding Business Clarity

Q: How long does it take to gain real business clarity?

A: While initial clarity can come within weeks, deep business clarity typically develops over 3-6 months of intentional focus.

Q: What if my business vision keeps changing?

A: Evolution is natural, but your core purpose should remain stable. Regular quarterly reviews help maintain alignment.

Final Thoughts: Your Journey to Business Clarity

Your journey from foggy to focused doesn't have to be perfect. It just needs to be intentional. Start with your North Star, simplify your approach, and create your decision filter. These three steps will help you navigate through any uncertainty that comes your way.

And hey, if you're still feeling a bit lost in the fog, remember this: every successful entrepreneur started exactly where you are now. The only difference? They kept moving forward, one clear decision at a time.

Take that first step today. Your future self will thank you.

Ready to take your business from foggy to focused? Book an introductory call today to explore how we can help you build a focused, profitable business.

blog author image

Desiree Foster-Collins

Coach Dezi aka The #CreativeTechWhisperer is a Business and Technology Strategist, Leadership Advisor, and Executive Coach based in Riverside, California. She is the Founder of EBD Collective and Creative Tech Concierge, helping experienced women entrepreneurs build with clarity, courage, and purpose.

Back to Blog

What Members Say

I've spent $5,000 in one-to-one coaching to get what I have and what we have with EssieLite™, at our fingertips inside the Creative Tech Concierge, and it's so easy to use. Thank God, look at all the stuff it gives me.

Cheri O.

"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

Cherise I.

Frequently Asked Questions

What is the Inner Circle?

It's my monthly membership for experienced women building their business or next chapter. Inside, you get Leadership Lab trainings built on John Maxwell's leadership work and DISC, a community of women who understand what you're carrying, and EssieLite™, a clarity tool you can use anytime between sessions.

Is this the same as Creative Tech Concierge?

Yes. You may see it called the Creative Tech Concierge™ Inner Circle. It's the same membership.

Who is it for?

Experienced, high-capacity women with leadership backgrounds in corporate, education, healthcare or utilities who are ready to build something of their own and would rather have support than make every decision alone.

Is this business coaching?

It's coaching with a leadership lens. We work on who you are as a leader now, what you're building and the plan to get there, so your business decisions come from a clear place.

What do we work on?

Everything sits under three areas: Identity, Clarity and Strategy. Depending on your season, that could mean figuring out what you actually want next, shaping your offer, working through a big decision, or putting structure around how your business runs.

What values guide the Inner Circle?

The Inner Circle is grounded in the values that shape my work through EBD Collective: faith, integrity, growth, trust, creativity and innovation, and courage.

It's also guided by Wügü, a leadership ethic rooted in stewardship, responsibility, discernment, boundaries and long-view decision making. That means we focus on what's true, what's responsible and what will support real growth over time.

How do I know if it's a good fit?

If you read the "Sound familiar?" section and found yourself nodding, it's worth a clarity call. It's a good fit if you've got real experience behind you and you're ready to use it for yourself. If you're mostly looking for quick motivation, this probably isn't the right room for you.

What's the investment?

The Inner Circle is $79 a month or $597 a year, and your first 30 days are free. Monthly is a good way to get a feel for it, and annual saves you about $350 over the year. Cancel anytime.

How long is the clarity call?

15 minutes. That's enough time for me to hear where you are and tell you honestly whether the Inner Circle fits. If we need more time, we'll sort that out on the call.

How do I get started?

Fill out the short application. Once I've reviewed it, you'll book your clarity call, and if it's a fit you'll start with 30 days free.

Do you work with teams or companies?

Yes. I bring the Leadership Lab into organizations as a cohort for managers and team leads. See Leadership Training for details.

You've built plenty for other people.

Let's build what's yours.

Apply for the Inner Circle, book your 15-minute clarity call, and start your first month free.

Post Address and Mail

Address

Office: Lorem Ipsum, XX, 12345

Get In Touch

Assistance Hours

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Phone Number:

xxx-xxx-xxxx

New York, NY, USA

Call 855-717-1180

The Inner Circle is part of the Creative Tech Concierge™ ecosystem created by Desireé Foster-Collins.

Copyright 2026 EBD Collective, LLC . All rights reserved
AI Policy | Terms & Conditions

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without prior written permission of the publisher. This website is not affiliated with, endorsed by, or sponsored by Facebook®, Instagram®, LinkedIn®, or Google®. All trademarks, logos, and brand names are the property of their respective owners. Results are not guaranteed and will vary based on individual effort, experience, and external factors. Content is provided for informational purposes only and does not constitute legal, financial, or professional advice. For media requests or inquiries, email [email protected]