

Client success stories
Powerhouse exceeded my expectations, 100 total clients in 12 months of time
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance.
Roney Diego, USA

John Doe
Owner/Head Coach

John Doe
Coach
People working

Jane Doe
Coach

Jane Doe
Coach

Jane Doe
Owner/Head Coach

Jane Doe
Coach
I remember staring at my pristine corporate cubicle wall, surrounded by achievement awards and perfectly organized spreadsheets. Yet something felt off. Like many of you, I had this persistent fog clouding my vision of what could be. Sound familiar?
Let's be real - transitioning from corporate life to entrepreneurship feels like switching from autopilot to manual steering. One minute you're following a clear roadmap, the next you're creating the map yourself.
But here's the good news: that fog? It's temporary.
And I'm here to help you navigate through it.
Remember Alice in Wonderland? When she meets the Cheshire Cat, she asks which way she should go. The Cat replies, "That depends a good deal on where you want to get to." This perfectly captures the first step in gaining clarity: knowing your destination.
I learned this lesson the hard way. In my early days of business ownership, I said "yes" to every opportunity that came my way. Website design? Sure! Social media management? Why not! Business strategy? Absolutely! I was spreading myself thin and getting nowhere fast.
The corporate world trains us to think differently. In my decade of corporate experience, everything had a process, a framework, and a clear chain of command. But when you step into entrepreneurship, that structure vanishes. According to recent studies, 67% of corporate professionals struggle with decision-making in their first year of business ownership.
The breakthrough came when I finally sat down and asked myself: "What do I actually want to be known for?" This simple question changed everything.
Action Step: Take 15 minutes today to write down your "perfect day" in business. What are you doing? Who are you serving? What problems are you solving?
Be specific. This becomes your North Star.
Here's a truth bomb: complexity is the enemy of execution. In corporate, we often wear complexity like a badge of honor. But in entrepreneurship, simplicity is your superpower.
Corporate life might have taught us that complexity equals sophistication. However, in entrepreneurship, simplicity drives success. Research shows businesses with focused offerings generate 47% more revenue than those with diverse, complex structures.
Action Step: List all your current business activities. Now, ruthlessly eliminate anything that doesn't directly contribute to your core mission.
Keep only what moves you toward your North Star.
The fog often returns when we face tough choices. Should I take this client? Is this partnership right for me? Do I need this new tool?
Think of a decision filter as your business GPS. It's a set of questions that guide your choices and keep you focused. Here's mine:
Does this align with my expertise?
Will it serve my ideal client?
Does it excite me?
Can I deliver exceptional value?
Will it be profitable?
Action Step: Create your own decision filter with 3-5 questions. Write them down and keep them visible. Use them before saying "yes" to any new opportunity.
Clarity isn't a destination - it's a practice. Some days will be crystal clear, others might feel a bit hazy. That's normal. What matters is having tools to find your way back to focus.
Remember: You didn't leave corporate life to create another version of the same constraints. You left to build something meaningful, something uniquely yours.

Q: How long does it take to gain real business clarity?
A: While initial clarity can come within weeks, deep business clarity typically develops over 3-6 months of intentional focus.
Q: What if my business vision keeps changing?
A: Evolution is natural, but your core purpose should remain stable. Regular quarterly reviews help maintain alignment.
Your journey from foggy to focused doesn't have to be perfect. It just needs to be intentional. Start with your North Star, simplify your approach, and create your decision filter. These three steps will help you navigate through any uncertainty that comes your way.
And hey, if you're still feeling a bit lost in the fog, remember this: every successful entrepreneur started exactly where you are now. The only difference? They kept moving forward, one clear decision at a time.
Take that first step today. Your future self will thank you.
Ready to take your business from foggy to focused? Book an introductory call today to explore how we can help you build a focused, profitable business.

I've spent $5,000 in one-to-one coaching to get what I have and what we have with EssieLite™, at our fingertips inside the Creative Tech Concierge, and it's so easy to use. Thank God, look at all the stuff it gives me.


"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

It's my monthly membership for experienced women building their business or next chapter. Inside, you get Leadership Lab trainings built on John Maxwell's leadership work and DISC, a community of women who understand what you're carrying, and EssieLite™, a clarity tool you can use anytime between sessions.
Yes. You may see it called the Creative Tech Concierge™ Inner Circle. It's the same membership.
Experienced, high-capacity women with leadership backgrounds in corporate, education, healthcare or utilities who are ready to build something of their own and would rather have support than make every decision alone.
It's coaching with a leadership lens. We work on who you are as a leader now, what you're building and the plan to get there, so your business decisions come from a clear place.
Everything sits under three areas: Identity, Clarity and Strategy. Depending on your season, that could mean figuring out what you actually want next, shaping your offer, working through a big decision, or putting structure around how your business runs.
The Inner Circle is grounded in the values that shape my work through EBD Collective: faith, integrity, growth, trust, creativity and innovation, and courage.
It's also guided by Wügü, a leadership ethic rooted in stewardship, responsibility, discernment, boundaries and long-view decision making. That means we focus on what's true, what's responsible and what will support real growth over time.
If you read the "Sound familiar?" section and found yourself nodding, it's worth a clarity call. It's a good fit if you've got real experience behind you and you're ready to use it for yourself. If you're mostly looking for quick motivation, this probably isn't the right room for you.
The Inner Circle is $79 a month or $597 a year, and your first 30 days are free. Monthly is a good way to get a feel for it, and annual saves you about $350 over the year. Cancel anytime.
15 minutes. That's enough time for me to hear where you are and tell you honestly whether the Inner Circle fits. If we need more time, we'll sort that out on the call.
Fill out the short application. Once I've reviewed it, you'll book your clarity call, and if it's a fit you'll start with 30 days free.
Yes. I bring the Leadership Lab into organizations as a cohort for managers and team leads. See Leadership Training for details.
Bringing me in for your team? See Leadership Training.
Get In Touch
Assistance Hours
Mon – Sat 9:00am – 8:00pm
Sunday – CLOSED
Phone Number:
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The Inner Circle is part of the Creative Tech Concierge™ ecosystem created by Desireé Foster-Collins.
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