Welcome to EBD Collective

Build a Business That Serves Your Soul

Discover your potential, develop your strengths and design your success.

Professional Excellence + Smart Systems = Purposeful Success

Meet Desireé Foster-Collins

Business Strategy & Technology Integration Expert

My zone of genius is helping women small business owners, coaches and consultants simplify their business & tech strategies for growth and operational efficiency.

25+

Years Experience

This is how we'll do it

Hey There!

Can we get real for a minute?

That vision you've been carrying… the one that keeps tugging at your heart? Let's talk about it.

Here's what I know - you've built something significant in your corporate career. You're great at what you do.

And now… now you're ready for something more.

Something that's uniquely, beautifully yours. (And yes, it's both exciting and a little nerve-wracking. That's perfectly normal.)

After 25+ years of walking both paths - from corporate leadership to the freedom to do the meaningful work that matters to you - I get it.

The questions. The possibilities. The desire to do things differently.

I've learned that the magic happens when we stop trying to fit into someone else's business model and start creating our own.

My Truth? I'm obsessed with helping women bring their brilliance to life.

Maybe it's because I've been exactly where you are.

That moment when you realize your corporate success has prepared you for something bigger - something that's wholly yours.

Let's be honest - this isn't just about starting a business. It's about:

Bringing your full self forward

Creating impact on your terms

Building something that actually fits your life

Leading from a place of what you value

I'm the bridge between where you are and where you want to be.

Consider me your strategic thinking and operations partner who gets both worlds.

You bring your wants, needs and wishes. I bring 25+ years of experience in business, technology, leadership, project management, and operations to the table.

You refuse to be put into a box and it's time for your brilliance and purpose to soar.

It's about transforming it into an online business that truly serves you.

Want More Help to Grow Your Business?

Schedule an Introductory call to speak with our team and discover if our services are right for you

Let's build this in a way that actually works for you.

Our Services

No more trying to force-fit yourself into rigid systems or drowning in unnecessary complexity.

Whether you're just starting to explore your options or ready to scale what you've built, we'll create a strategy that feels natural and works beautifully.

Flex Voice Coaching

Sometimes you need a thinking partner who gets it. Someone who can help you navigate both the practical and personal sides of building your business. That's what this is about - real support when you need it, how you need it.

Business Starter Kit

You know all those behind-the-scenes systems that make a business flow smoothly? That's what we're building here. No more cobbling together random tools or wondering if you're missing something crucial. Let's get your business running like clockwork.


Advisory

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Online Course

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Certifications

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Core Essentials Program

For when you're ready to go all in with the 'oh so necessary' systems and processes to help you make bank without the burnout.

We'll transform your genius into a online business that runs smoothly and feels authentic. Because your genius deserves the right foundation and support.

Creative Tech Concierge

Membership Community

Ever wish you had a group of smart, supportive women who totally get what you're building? Welcome home.

This is where strategy meets soul, where corporate wisdom meets entrepreneurial freedom, and where 'going it alone' becomes 'growing together.'

No surface-level networking here - just real connections, real support, and real growth.


Funding

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Start Up

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The Leaders' Academy

Latest Blogs & Episodes

woman in purple blouse holding her head sitting behind a laptop at desk

The Present Entrepreneur: Building a Business That Serves Your Life

October 26, 20244 min read

PART 1: The Wake-Up Call: Breaking Free from the "Always-On" Trap

It was 9:47 PM when I finally saw myself - really saw myself - reflected in my dark computer screen. Another "just one more email" evening slipping into night. My coffee had gone cold hours ago, I forgot to eat and somewhere in my house, life was happening without me.

Sound familiar?

Maybe you've been here too - stealing moments from your personal life, promising yourself that next week will be different. That once you hit that revenue goal, land that client, or finish that launch, you'll finally have time to breathe. To live. To be present.

I used to wear my constant connectivity like a badge of honor. "Always available" was my personal brand. My laptop was my plus-one at family events. My phone? A permanent dinner guest. And those quiet moments when life invites us to simply be present? They got lost in the shuffle of "just one more thing."

The Wake-Up Calls We Try to Ignore

They start as whispers:

  • The unused yoga mat collecting dust in the corner

    5 signs of burnout reasons
  • Another canceled lunch with a friend who "understands you're busy"

  • That journal entry from six months ago promising "things will be different"

  • The clothes on top of the chaise that you will "get to when I have time."

Then they get louder:

  • The realization your best friend went through a crisis, and you're just hearing about it

  • Finding yourself scheduling basic medical check-ups months out because "things will slow down by then"

  • That moment when you can't remember the last time you felt truly rested

Until finally, there's the one you can't ignore.

Mine came through my teenager's casual comment to her older brother: "Don't bother asking Mom - she's always in a meeting." Seven words that felt like a punch to the gut.

But here's what I've learned about wake-up calls: they're actually love letters from our future selves.

The Beautiful Unraveling

After my wake-up call, I spent a week in denial. "I'm building something important," I told myself. "This is what success requires." But success at what cost?

I started asking myself questions I'd been avoiding:

  • Will I remember this "urgent" email in five years?

  • What moments am I missing while building this "perfect" business?

  • Who am I becoming in the pursuit of success on the job?

  • What would it look like to be successful AND present?

The Permission Slip You've Been Waiting For

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So here it is - your permission slip to do business differently:

  • You don't have to be always available to be successful

  • You don't have to sacrifice your well-being for your bottom line

  • You don't have to miss the moments that matter to make the money that matters

  • You don't have to choose between building a business and having a life

The Plot Twist No One Talks About

Here's the irony that changed everything for me: When I finally started honoring my wake-up call - setting boundaries, being present, taking real breaks - my life and business didn't suffer. It thrived.

Turns out, well-rested entrepreneurs make better decisions. Present business owners build stronger relationships. And boundaries? They actually make you more valuable, not less.

The First Step

woman wearing jeans and tan heels standing awkwardly

Your wake-up call might look different from mine. It might be louder or softer, more dramatic or more subtle. But I'm willing to bet it's there, trying to get your attention.

The question isn't whether you need to make changes. The question is: Are you ready to answer the call?

Because here's the truth: The most successful business in the world means nothing if we're too burned out to enjoy it, too busy to love it, or too exhausted to lead it.

Your Next Chapter

This is where most business articles would give you a quick list of solutions. But real change - lasting change - requires more than a few productivity hacks or time management tips. It requires a complete reimagining of what success looks like.

In Part 2 of this series, I'll share the exact systems, strategies, and solutions that helped me transform my business from an all-consuming force into a tool that serves my life. But for now, I invite you to sit with these questions:

  • What is your wake-up call trying to tell you?

  • What would your business look like if it worked with your life instead of against it?

  • What's one small step you could take today toward being more present?

Remember: Your wake-up call isn't the end of your story. It's the beginning of a better one.

Ready to write your next chapter? Join me for Part 2, where we'll explore the practical steps to building a business that serves your life, not consumes it.

P.S. Your wake-up call is waiting. The question is: Are you ready to answer?

blog author image

Desiree Foster-Collins

Hi I'm Coach Dezi aka The #CreativeTechWhisperer. I'm a Business Coach & Mentor to women entrepreneurs. I'm a Certified Leadership Development Trainer, Six Sigma Green Belt & Human Behavior Consultant focused on helping women entrepreneurs & small business owners with building people, process & systems for their businesses. I love God, my 2 amazing kids and all things creative, business and tech.

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Choose Your Package

"There is no force more powerful than a woman determined to rise."

Finally! A business growth system that bridges the gap between corporate structure and

entrepreneurial freedom, designed specifically for professional women ready to scale their impact and income.

Schedule an Introductory Call to see if our services are the right fit for your needs

Flex Voice Coaching

3-Month Package

$797

One-time fee

  • Ideal for new entrepreneurs.

  • 3-month program duration

  • Receive personalized coaching support whenever you need it 24/7. Flexible, on-demand coaching

  • Creative Tech Concierge Inner Circle Annual Membership

  • Customized Entrepreneur Leadership & Sales Impact Report

Program price start $797

Plan can be extended based on your needs

Business Starter Kit

Basic Setup & Support Package

$1500

One-time fee

  • Ideal for coaches & consultants who want to scale operations & optimizing processes

  • CRM Software Account (single user) & Set up*

  • Custom Calendar Integrations, Dashboard, Automations and Workflow

  • Customized Entrepreneur Leadership & Sales Impact Report with debrief

  • Creative Tech Concierge Inner Circle Annual Membership

Program price $1500

Monthly Support Package available

Core Essentials

Business Foundations Package

$3500

One-time fee

  • Ideal for coaches, consultants & service-based providers who want a professional online presence, to scale operation & optimize their business processes.

  • Customized Entrepreneur Leadership & Sales Impact Assessment Report & Debrief

  • Business Strategic Planning Intensive. Receive 2-hour session focused on identifying your unique wants and needs for your online operations.

  • Flex Voice Coaching Package. Receive 3 months of personalized coaching support when you need it 24/7. Flexible, on-demand coaching.

  • Basic Website. Design a simple and professional website or lead generation funnel that looks good and functions well on all devices.

  • Business Starter Kit - includes FG Funnels CRM Software Account Setup & integration

  • Creative Tech Concierge Membership Community for 12 months

Program starts at $3500

Payment plan available

Meet Your Strategic Partner

Desireé Foster-Collins

Principal Consultant & Founder

After 25+ years of adventures across corporate leadership - from multimillion-dollar projects at a major investor-owned utility to developing leadership programs that actually work, I've got a knack for making leadership, tech and business growth relatable and fun.

My favorite clients call me the #CreativeTechWhisperer , and honestly? I love that. I'm a Business and Leadership Coach & Mentor for Women Entrepreneurs.

I believe entrepreneurs and small business owners are the heartbeat of communities and deserve access to the same systems & tools that big businesses have at their disposal.

I created the Creative Tech Concierge, a program focused on business process and technology integration, because small businesses deserve to compete and thrive in this new economy.

Why? Because I love all things creative, tech and innovation. I have a knack for taking the complex and making it simple. (Thank you Six Sigma Green Belt!)

AND...because there's nothing better than watching someone's eyes light up when they realize what's possible in their business.

I help you to discover your potential, develop your strengths and design your success... your way!

My style? Think of it as straight talk with a side of fun. Because who says building a business has to be boring?

Here's what I know for sure: we all started our businesses to make an impact. But getting stuck in the details? That's not why you're here. And it's definitely not where you should stay.

I'm on a mission to help 1000 women transition from corporate into entrepreneurship, show up powerfully online, and create businesses that feel as good as they look. No overwhelm, no pretense - just real strategies that work.

Ready to write your next chapter? Let's make it fun.

Why Choose Us

The Visionary's Launchpad to Success


Executive Leadership Coach

We help you to improve your professional & personal leadership skills so you can reach your goals and lead a successful business that generates the income you desire.

The more successful you are as the individual, the more successful the team and the organization.


Human Behavior Consulting

Your individual personality affects every aspect of your life.

That’s why we provide one of the world's best entrepreneurial assessments to help grow yourself and others, understand your personality, nurture your strengths, minimize business blind spots and know what naturally drives you.


Project Management

Instead of wrestling with website builders and marketing tools alone, you get hands-on support to build your online presence without the headaches.

We help align your company's internal values with customer needs, creating a measurable plan for better business outcomes and marketplace positioning.

Testimonials

What They Say

What our amazing clients say about working with us


"Dezi is a servant leader. She was very thorough in explaining both the how to's of keeping our technology safe from hackers, but also clearly explained the why. She was very patient with the group and took time to respond to all questions. The demos she provided were very helpful."

Cheryl S.

Harris Sutton Enterprises


"I 100% recommend Coach Dezi for her masterful creativity, strategic business mind, her excellence in design and all things tech. She is the creative tech whisperer and has the ability to bring clarity about the use of tech tools in any business."

Cherise I.

Irons Consulting Group


"I recommend Coach Dezi to anyone who may need that push to get things done! Getting started is the easy part of starting your own business, moving up in a corporate position through promotion, etc. What is difficult is keeping momentum and motivation to keep going forward and upward when faced with obstacles and challenges.

Everyone needs a coach!"

Marla M.

The M.ARM Agency

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Call 951-888-0398

Site: www.excellencebydesign.us

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